Burt’s Bees Launches Gud, Aimed At Gen Y

This is a really interesting move by Burt’s Bees to expand the franchise to a younger consumer who is probably more concerned with how it makes her feel and smell than she is with the product’s all-natural, earth-friendly ingredients. Moves like this always carry some risk but I’d be surprised if there’s any real backlash from loyal Burt’s Bees consumers. Good luck to Burt’s and my good friends over at Baldwin& who worked on the new product. Read more at MediaPost Publications.