Mark of the Spider-Man Lets Fans Walk a Mile in Parker’s Shoes

Having worked at the agency (McKinney) that created Audi’s Art of the H3ist alternate reality game, I have always had a particular fascination with the genre. There is so much talk these days about engaging consumers in deep interactive experiences but few campaigns can actually deliver on that like a well-executed, entertaining ARG. I plan to follow this one closely (hell, I love Spider Man as much as the next guy)…or at least until reality gets in the way. Check out the article on ARGNet.