The New York Times published a really interesting piece yesterday, the overall theme of which was habits, how we form them and how difficult they are once formed to break. Nothing earth-shattering there – anyone who has vowed to get in shape after the new year gets this. But it is a really good reminder for those of us in marketing that human behaviors are very difficult to change…and how it behooves us to be very careful before we commit to delivering results for clients that simply aren’t realistic, all in the spirit of making a good meeting.
There’s also a great sub-story around the introduction of Febreze that I haven’t heard before. Goes to show just how important data-driven insights are in defining effective go-to market strategies.
Oh yea, and the fact that Target can tell you your daughter’s pregnant before she does.
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