Online Upfront. Really?

I certainly understand why they’re doing it but I can’t help but grin. For years, many of us have scratched our heads as big media agencies get together with big media companies to trade in TV inventory that continues to rise in price as the audience goes elsewhere (i.e., digital.) It simply doesn’t make any economic sense (although that does seem to be a running theme these days.) But now the big digital companies (Yahoo, Google, AOL and Microsoft) who have spent years telling us why they’re better than TV are playing exactly the same game. Well in this game, there’s only one winner – and it’s not the companies buying the inventory. Insane. See more here.