According to a report published by eMarketer (February 23, 2012), Facebook “eked out a win over Google in 2011, with 14% of total US online display ad revenues, compared to Google’s 13.8%. But by 2013, Google’s share of the display ad market will shoot ahead to nearly 20%; Facebook’s share will likewise continue to rise, but more slowly, causing it to slip from the top slot.”
But let’s not feel too bad for our friends at Facebook…they could be Yahoo! or AOL whose share of the display market is expected to continue to erode through 2014 and very likely beyond.
There were two other facts in the same report that I found pretty interesting:
- The top five online publishers (Facebook, Google, Yahoo!, Microsoft and AOL) represented 47.4% of display revenue in 2011.
- By 2014, that share is expected to increase to 54.4%.
That’s scary…and not at all good from a demand-side perspective.
Northampton Consulting 