According to December 2013 research conducted by Harris Interactive cited today by eMarketer, “more than nine in 10 internet users worry about online privacy. Further, 74% of respondents said they were more concerned about their privacy than they had been a year earlier—a number that was also up since 2013.”
And there’s more: “These concerns made 83% of internet users less likely to click on online ads, 80% to avoid using apps they didn’t trust with their personal information and 74% to keep location tracking turned off on their smartphones.”
If we continue to keep our collective heads buried in the sand on this issue we can say goodbye to one of the only remaining benefits of online ads: highly precise targeting.
These concerns made 83% of internet users less likely to click on online ads, 80% to avoid using apps they didn’t trust with their personal information and 74% to keep location tracking turned off on their smartphones.
Read more at http://www.emarketer.com/Article/More-Than-Nine-10-Internet-Users-Worry-About-Online-Privacy/1010587#SWYB8BXz8eDlsGhz.99
Read more at http://www.emarketer.com/Article/More-Than-Nine-10-Internet-Users-Worry-About-Online-Privacy/1010587#SWYB8BXz8eDlsGhz.99
These concerns made 83% of internet users less likely to click on online ads, 80% to avoid using apps they didn’t trust with their personal information and 74% to keep location tracking turned off on their smartphones.
Read more at http://www.emarketer.com/Article/More-Than-Nine-10-Internet-Users-Worry-About-Online-Privacy/1010587#SWYB8BXz8eDlsGhz.99
Read more at http://www.emarketer.com/Article/More-Than-Nine-10-Internet-Users-Worry-About-Online-Privacy/1010587#SWYB8BXz8eDlsGhz.99
Northampton Consulting 
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