I am certainly not going to jump on the “bash everything that happened – or didn’t happen – at Cannes this year” bandwagon. That would be way too easy, especially if you simply plagiarize someone else’s words (think you know what I’m sayin’ @sureshdinakaran.)
That said, Pam Erlichman, CMO at Jebbit, wrote a great piece in MediaPost recently entitled: “What I DIDN’T Hear At Cannes: No Talk Of Correcting Data Missteps“.
Her overall position: “It’s time to shift focus off big data that goes nowhere to small, actionable data that drives lifetime value and deeper relationships with consumers. It’s time to put data collection and usage practices in place that are transparent and build brand trust with consumers. And finally, it’s time to provide real value to consumers in exchange for that data.” [My emphasis, not hers].
I hope the industry takes some tangible action before the many prognostications of the imminent death of everything we know come true.
Note: image courtesy of SmartCitiesWorld.
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