Activation & optimization is undoubtedly the least exciting part of the process but we’d argue it can be the most important. Who cares if you’ve got an on-point strategy, a killer plan but the ultimate execution sucks?
After many years of activating communications plans, we can tell you that success ultimately depends on a relentless attention to detail. Has each and every one of the placements been carefully optimized for the environments in which they appear? Have all tags been created, trafficked and QA’d? Does the insertion order reflect the correct plan?
When you work with Northampton Consulting, we can guarantee that we have followed a strict process to mitigate any chance of making an error whether we’re talking about a TV ad, an experiential activation or a paid social buy. We will never claim that mistakes won’t happen. We’re all human here. But you can feel confident that we take this part of the process seriously and if we do run into an error, it will be fixed immediately.
A Northampton Consulting Seal of Approval if you will. Yep. We just said that.
Northampton Consulting 