Tom Hickey

Yep, One More in the “Scare the sh*t out of People” Series

Powerful (…even if the people portrayed in the video are apparently actors.) Check it out. Courtesy of Brandflakes for Breakfast (a blog I highly recommend following.)

One More in the “Scare the Sh*t Out of People” Series…Back on an Elevator.

I missed this last week: Shocking Attempted Murder Turns Out to Be Just Another Marketing Stunt. I am still a little dumbfounded by the notion that this is (apparently) what it takes to connect with people these days. If nothing else, which may in fact be the case, it is highly entertaining for those thatContinue reading “One More in the “Scare the Sh*t Out of People” Series…Back on an Elevator.”

Another in the “Scare the Sh*t Out of People” Series

An unusual approach to building engagement with consumers but that aside, brilliantly executed. Enjoy. Nivea Pranks Unsuspecting Travelers…courtesy of @adrants.

The Centrifuge Brain Project

If you have six and half minutes to burn, I would strongly encourage you to burn them on this video. Amazing. Fun. Funny. Brilliantly produced. Classic. Gravity is a mistake. The Centrifuge Brain Project by Till Nowak, starring Leslie Barany, cinematography: Ivan Robles Mendoza, sound: Andreas Radzuweit, Lukas Bonewitz. Enjoy…I certainly did.

Scaring the Sh*t Out of People on Elevators Seems to be a Trend These Days

I ran across this about a month or so ago. Now this from a local variety show in Brazil. I like it.

More on Online Privacy

There’s plenty of evidence that supports the premise that if we give consumers something valuable they will tell us a little (or a lot) about themselves in return. Here’s more from a recent survey from Accenture: Despite the fact that 86 percent of those surveyed say they are concerned about websites tracking their online shoppingContinue reading “More on Online Privacy”

Self Regulation is a Joke

Ad Age published a piece today entitled “What Microsoft’s Default ‘Do Not Track’ Browser Setting Looks Like“. What it looks like isn’t very interesting (no offense Microsoft). What is interesting – and quite disturbing – is the fact that “few websites or third-party ad firms are honoring Microsoft’s DNT beacon, mainly because the company choseContinue reading “Self Regulation is a Joke”

Am I Really Less Respectable than a Politician?

I was a bit disheartened when I saw the following headline in Advertising Age yesterday: “Marketers rate below politicians, bankers on respectably scale. Only 35% of marketing practitioners responding to Adobe study deemed their profession valuable.” Now that’s a bit sobering. A career that I have dedicated the majority of my living years to isContinue reading “Am I Really Less Respectable than a Politician?”

Attribution modeling: the problem with click-based attribution

Yair Halevi (Spock), Chief Architect of SundaySky, wrote a nice piece in today’s iMEDIAconnection on the topic of attribution modeling. This is a subject that really appeals to the geek in me. Amazingly (although totally believable): “A recent study by Econsultancy and Google Analytics indicates that a majority of marketers are still using last-click attribution toContinue reading “Attribution modeling: the problem with click-based attribution”

Privacy and Industry Self-Regulation

I firmly believe that consumers benefit when the ads they are exposed to as they surf the information superhighway are (highly) relevant. And relevance increases in direct proportion to the amount of data we (the industry) are able to collect. But why are we so afraid that we won’t be able to convince people ofContinue reading “Privacy and Industry Self-Regulation”