Stuart Elliot wrote a piece in today’s NY Times entitled Tracking Viewers From TV to Computer to Smartphone in which he summarized the efforts being made by companies like AT&T, CBS, Discovery Communications, NBCUniversal, News Corporation, Procter & Gamble, Time Warner and Unilever to “measure consumption of video content in cross-platform ways, whether on TV,Continue reading “Cross-Platform Video Measurement”
Category Archives: General
An end in sight for category blindness?
In follow-up to my tweet earlier today in response to an article on AdAge, I wanted to write a bit more about an issue that has driven me crazy for a long time…the institutional belief that the ideal job candidate is one that has spent the vast majority of his or her career working inContinue reading “An end in sight for category blindness?”
To Pitch or not to Pitch?
There seems to be a little controversy in the old ad community over the new AMC show The Pitch. Should the agencies that decided to participate have done so (see Tracy Wong’s piece on AdAge today for this side of the argument)? For those that decided not to, is revealing trade secrets (the “secret sauce”)Continue reading “To Pitch or not to Pitch?”
Does Mass Marketing Still Have a Place?
I’d like to revisit the broader idea of mass marketing and it’s role, if any, in a future post. But I didn’t want to miss the opportunity to quickly comment on a piece by Dave Morgan (CEO and founder of New York-based Simulmedia) published on Ad Age yesterday entitled “Sorry, the Internet Can’t Fix TV’sContinue reading “Does Mass Marketing Still Have a Place?”
Rush Limbaugh, Controversial? No Way!
Was I asleep in my Sleep Number bed when that happened? Or perhaps ordering some flowers online? Granted, he may have pushed his comments a bit far this time but it should come as no surprise to anyone, least of all the advertisers that were more than happy to benefit from his huge audience lastContinue reading “Rush Limbaugh, Controversial? No Way!”
The Evolution of Online Targeting
Jonathan Slavin, CRO of CPX Interactive wrote a compelling piece today on iMediaconnection entitled: “The new targeting strategy you should know.” It’s really worth a read. His basic premise is that the cookie, introduced with the advent of the Netscape Navigator browser in 1997, “has begun to show its age, and while the expectations ofContinue reading “The Evolution of Online Targeting”
Flawsome: New Trend Briefing from Trendwatching
I’m a big fan of trendwatching.com and their monthly series of Trend Briefings. Their latest, Flawsome, is no exception (especially as they readily admit that the moniker “is by far our most cringeworthy trend name.” Yep, I agree.) The overall theme is not a new one but they note that four currents are now convergingContinue reading “Flawsome: New Trend Briefing from Trendwatching”
Colbert
I am not a regular viewer of the Colbert Report but after watching an episode this past Thursday, I may now be a card-carrying member of the Nation. Colbert makes me laugh in a way that very few others do (which probably says a lot more about me than Colbert.) But one particular clip –Continue reading “Colbert”
Facebook Leads Display Market, but Not for Long
According to a report published by eMarketer (February 23, 2012), Facebook “eked out a win over Google in 2011, with 14% of total US online display ad revenues, compared to Google’s 13.8%. But by 2013, Google’s share of the display ad market will shoot ahead to nearly 20%; Facebook’s share will likewise continue to rise,Continue reading “Facebook Leads Display Market, but Not for Long”
Laughter’s the Best Medicine
So a dyslexic man walks into a bra. Everyone loves a good joke, right? Humor has been used to varying degrees of success in the ad business. But highlighting the campaigns that have used it successfully – and those that haven’t – is not the purpose of this post (but might very well be inContinue reading “Laughter’s the Best Medicine”
Northampton Consulting 