Channel planning is the part of the process where we layout the specifics of the plan (or plans) that best reflect the channel strategy. If you’ve worked with creative agencies in the past, this is akin to taking the brand/creative strategy (or brief) to how an idea and how that idea might work in ad-like objects. Quick aside, it’s best that the channel strategy & the brand/creative strategy work in tandem. As twins might.
At Northampton Consulting, we offer end-to-end channel planning, either directly through us or through one of our trusted partners. We will be completely transparent about any relationships through existing partners that we bring to bear on your business. This includes financial transparency.
It’s a best-in-class philosophy that has worked very well for us in the past so we have every confidence that you will get better work as a result.
Northampton Consulting 