Tag Archives: Ad Effectiveness

Interesting findings from a Bravo/Neuro-Insight study that finds the theme of an ad matters more than the product it’s selling. “Marketers get better retention if the category doesn’t match, and the theme does. The study calls these ads “neo-contextual,” and their advantages are considerable. The former will get a 15 percent advantage over an adContinue reading “Context Matters, Just a Bit Differently Than You Might Have Thought”