Tag Archives: Burt’s Bees

This is a really interesting move by Burt’s Bees to expand the franchise to a younger consumer who is probably more concerned with how it makes her feel and smell than she is with the product’s all-natural, earth-friendly ingredients. Moves like this always carry some risk but I’d be surprised if there’s any real backlashContinue reading “Burt’s Bees Launches Gud, Aimed At Gen Y”