“If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.” Yep, pretty simple. Now Granted, this is much easier said than done. For as long as I can remember, marketers have approached this process with the help of a funnel, the purchase (or marketing) funnel to be precise.Continue reading “The Purchase Funnel – a Not-So-New Take on the New Consumer Decision Journey”
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Northampton Consulting 