Data Collection – Northampton Consulting

Head. In. The. Sand. Part Deux

I am certainly not going to jump on the “bash everything that happened – or didn’t happen – at Cannes this year” bandwagon. That would be way too easy, especially if you simply plagiarize someone else’s words (think you know what I’m sayin’ @sureshdinakaran.) That said, Pam Erlichman, CMO at Jebbit, wrote a great pieceContinue reading “Head. In. The. Sand. Part Deux”

Privacy and Industry Self-Regulation

I firmly believe that consumers benefit when the ads they are exposed to as they surf the information superhighway are (highly) relevant. And relevance increases in direct proportion to the amount of data we (the industry) are able to collect. But why are we so afraid that we won’t be able to convince people ofContinue reading “Privacy and Industry Self-Regulation”