Digital – Northampton Consulting

Cocktails with Bob Hoffman

Thanks to the AAF Omaha for hosting last night’s AdReads Book Club & Happy Hour with featured guest, Bob Hoffman. The discussion centered around Bob’s book, Advertising For Skeptics. In his introduction to the book, Bob says “I like to write short books” and this one comes in at only 149 pages – each oneContinue reading “Cocktails with Bob Hoffman”

Nope, This Isn’t Weird

“So yes, our phones are listening to us and anything we say around our phones could potentially be used against us.” Your Phone Is Listening and it’s Not Paranoia.

We Better Pay Attention Peeps

According to December 2013 research conducted by Harris Interactive cited today by eMarketer, “more than nine in 10 internet users worry about online privacy. Further, 74% of respondents said they were more concerned about their privacy than they had been a year earlier—a number that was also up since 2013.” And there’s more: “These concernsContinue reading “We Better Pay Attention Peeps”

Self Regulation is a Joke

Ad Age published a piece today entitled “What Microsoft’s Default ‘Do Not Track’ Browser Setting Looks Like“. What it looks like isn’t very interesting (no offense Microsoft). What is interesting – and quite disturbing – is the fact that “few websites or third-party ad firms are honoring Microsoft’s DNT beacon, mainly because the company choseContinue reading “Self Regulation is a Joke”

Privacy and Industry Self-Regulation

I firmly believe that consumers benefit when the ads they are exposed to as they surf the information superhighway are (highly) relevant. And relevance increases in direct proportion to the amount of data we (the industry) are able to collect. But why are we so afraid that we won’t be able to convince people ofContinue reading “Privacy and Industry Self-Regulation”

The Evolution of Online Targeting

Jonathan Slavin, CRO of CPX Interactive wrote a compelling piece today on iMediaconnection entitled: “The new targeting strategy you should know.” It’s really worth a read. His basic premise is that the cookie, introduced with the advent of the Netscape Navigator browser in 1997, “has begun to show its age, and while the expectations ofContinue reading “The Evolution of Online Targeting”

A Picture is Worth a Thousand Words

Have you ever heard of the online video series, Foundation? If you haven’t, it’s an interview series moderated by Kevin Rose, “angel investor and serial entrepreneur” who is probably most known for founding Digg. Kevin is a fascinating guy who interviews fascinating people – primarily other successful entrepreneurs who have made a name for themselvesContinue reading “A Picture is Worth a Thousand Words”

Online Upfront. Really?

I certainly understand why they’re doing it but I can’t help but grin. For years, many of us have scratched our heads as big media agencies get together with big media companies to trade in TV inventory that continues to rise in price as the audience goes elsewhere (i.e., digital.) It simply doesn’t make anyContinue reading “Online Upfront. Really?”

The appeal of TV’s broad reach is irresistible…to some maybe.

I saw two articles yesterday that seemed to be in direct contrast to each other. The first, posted yesterday on CNNMoney (originally published coincidentally in Fortune Magazine) discussed Nike’s aggressive move into the digital space. “Gone is the reliance on top-down campaigns celebrating a single hit — whether a star like Tiger Woods, a signatureContinue reading “The appeal of TV’s broad reach is irresistible…to some maybe.”