By Tom Hickey, CEO Northampton Consulting Allison Schiff, Managing Editor at AdExchanger, published an opinion piece titled: “Can We Stop It With The Brand Safety Double Standard Already?“ I couldn’t agree more with her point – why is it okay from a brand-safety perspective for brands to advertise on Criminal Minds and not on theContinue reading “Quick Take: Brand Safety”
Tag Archives: Facebook
Facebook Leads Display Market, but Not for Long
According to a report published by eMarketer (February 23, 2012), Facebook “eked out a win over Google in 2011, with 14% of total US online display ad revenues, compared to Google’s 13.8%. But by 2013, Google’s share of the display ad market will shoot ahead to nearly 20%; Facebook’s share will likewise continue to rise,Continue reading “Facebook Leads Display Market, but Not for Long”
A Picture is Worth a Thousand Words
Have you ever heard of the online video series, Foundation? If you haven’t, it’s an interview series moderated by Kevin Rose, “angel investor and serial entrepreneur” who is probably most known for founding Digg. Kevin is a fascinating guy who interviews fascinating people – primarily other successful entrepreneurs who have made a name for themselvesContinue reading “A Picture is Worth a Thousand Words”
8 tips for launching an effective paid Facebook campaign
A really nice grounding for those of us involved in paid media campaigns on Facebook. Check it out: http://bit.ly/w3brQQ.
Northampton Consulting 