By Tom Hickey, CEO Northampton Consulting Allison Schiff, Managing Editor at AdExchanger, published an opinion piece titled: “Can We Stop It With The Brand Safety Double Standard Already?“ I couldn’t agree more with her point – why is it okay from a brand-safety perspective for brands to advertise on Criminal Minds and not on theContinue reading “Quick Take: Brand Safety”
Tag Archives: Google
Facebook Leads Display Market, but Not for Long
According to a report published by eMarketer (February 23, 2012), Facebook “eked out a win over Google in 2011, with 14% of total US online display ad revenues, compared to Google’s 13.8%. But by 2013, Google’s share of the display ad market will shoot ahead to nearly 20%; Facebook’s share will likewise continue to rise,Continue reading “Facebook Leads Display Market, but Not for Long”
Wikipedia Appears on Page 1 of Google for 99% of Searches [Study]
If you asked me, I would have said “most of the time” or “almost every time” but 99%. That’s crazy! “Google loves Wikipedia. Everyone knows it, and many aren’t that happy about it, especially when some of their poorly written content outranks higher-quality websites on the same subject. But did you know Wikipedia pages appearContinue reading “Wikipedia Appears on Page 1 of Google for 99% of Searches [Study]”
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