What Happens If You Share Questionable Moves by Facebook on Facebook?

I sent a tweet last week re: a Fast Company article which brought to light some peculiar permission requests when Facebook users tried to update their app. My Twitter account is linked to my Facebook account. Follow the link on Facebook and… You may not like Fast Company but “malicious?” Not so much. Is thisContinue reading “What Happens If You Share Questionable Moves by Facebook on Facebook?”

When Art & Automobile Meet: Porsche by Design: Seducing Speed

I have had the opportunity to work on some of the biggest, most respected brands in the world. Procter & Gamble, the Quaker Oats Company and NASDAQ to name but a few. And the experience has been great. Really great. But I have to admit that at times I had to dig pretty deeply toContinue reading “When Art & Automobile Meet: Porsche by Design: Seducing Speed”

The Evolution of Online Targeting

Jonathan Slavin, CRO of CPX Interactive wrote a compelling piece today on iMediaconnection entitled: “The new targeting strategy you should know.” It’s really worth a read. His basic premise is that the cookie, introduced with the advent of the Netscape Navigator browser in 1997, “has begun to show its age, and while the expectations ofContinue reading “The Evolution of Online Targeting”