As a marketer I’ve always been taught that if you ask consumers to do too much, they won’t do it. This is true even if, from the marketer’s perspective, the payoff justifies the effort (oftentimes because the payoff doesn’t come close to justifying the effort from the consumer’s point-of-view.) I think this is clearly theContinue reading “Pop This Pringles”
Tag Archives: Insanity
Self Regulation is a Joke
Ad Age published a piece today entitled “What Microsoft’s Default ‘Do Not Track’ Browser Setting Looks Like“. What it looks like isn’t very interesting (no offense Microsoft). What is interesting – and quite disturbing – is the fact that “few websites or third-party ad firms are honoring Microsoft’s DNT beacon, mainly because the company choseContinue reading “Self Regulation is a Joke”
An end in sight for category blindness?
In follow-up to my tweet earlier today in response to an article on AdAge, I wanted to write a bit more about an issue that has driven me crazy for a long time…the institutional belief that the ideal job candidate is one that has spent the vast majority of his or her career working inContinue reading “An end in sight for category blindness?”
Online Upfront. Really?
I certainly understand why they’re doing it but I can’t help but grin. For years, many of us have scratched our heads as big media agencies get together with big media companies to trade in TV inventory that continues to rise in price as the audience goes elsewhere (i.e., digital.) It simply doesn’t make anyContinue reading “Online Upfront. Really?”
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