Tag Archives: Measurement

Yair Halevi (Spock), Chief Architect of SundaySky, wrote a nice piece in today’s iMEDIAconnection on the topic of attribution modeling. This is a subject that really appeals to the geek in me. Amazingly (although totally believable): “A recent study by Econsultancy and Google Analytics indicates that a majority of marketers are still using last-click attribution toContinue reading “Attribution modeling: the problem with click-based attribution”