Tag Archives: Online Privacy

Head. In. The. Sand. Part Deux

I am certainly not going to jump on the “bash everything that happened – or didn’t happen – at Cannes this year” bandwagon. That would be way too easy, especially if you simply plagiarize someone else’s words (think you know what I’m sayin’ @sureshdinakaran.) That said, Pam Erlichman, CMO at Jebbit, wrote a great pieceContinue reading “Head. In. The. Sand. Part Deux”

Why Consumer’s Increasing Demand for Online Privacy is Good for Our Business

I have always argued that our industry didn’t do enough, early enough to get ahead of consumer privacy. I wrote a post in February 2014 (seems like forever ago) where I stated in no uncertain terms: “If we continue to keep our collective heads buried in the sand on this issue, we can say goodbyeContinue reading “Why Consumer’s Increasing Demand for Online Privacy is Good for Our Business”

We Better Pay Attention Peeps

According to December 2013 research conducted by Harris Interactive cited today by eMarketer, “more than nine in 10 internet users worry about online privacy. Further, 74% of respondents said they were more concerned about their privacy than they had been a year earlier—a number that was also up since 2013.” And there’s more: “These concernsContinue reading “We Better Pay Attention Peeps”

Self Regulation is a Joke

Ad Age published a piece today entitled “What Microsoft’s Default ‘Do Not Track’ Browser Setting Looks Like“. What it looks like isn’t very interesting (no offense Microsoft). What is interesting – and quite disturbing – is the fact that “few websites or third-party ad firms are honoring Microsoft’s DNT beacon, mainly because the company choseContinue reading “Self Regulation is a Joke”

Privacy and Industry Self-Regulation

I firmly believe that consumers benefit when the ads they are exposed to as they surf the information superhighway are (highly) relevant. And relevance increases in direct proportion to the amount of data we (the industry) are able to collect. But why are we so afraid that we won’t be able to convince people ofContinue reading “Privacy and Industry Self-Regulation”