Tag Archives: Self-Regulation

We Better Pay Attention Peeps

According to December 2013 research conducted by Harris Interactive cited today by eMarketer, “more than nine in 10 internet users worry about online privacy. Further, 74% of respondents said they were more concerned about their privacy than they had been a year earlier—a number that was also up since 2013.” And there’s more: “These concernsContinue reading “We Better Pay Attention Peeps”

Self Regulation is a Joke

Ad Age published a piece today entitled “What Microsoft’s Default ‘Do Not Track’ Browser Setting Looks Like“. What it looks like isn’t very interesting (no offense Microsoft). What is interesting – and quite disturbing – is the fact that “few websites or third-party ad firms are honoring Microsoft’s DNT beacon, mainly because the company choseContinue reading “Self Regulation is a Joke”

Privacy and Industry Self-Regulation

I firmly believe that consumers benefit when the ads they are exposed to as they surf the information superhighway are (highly) relevant. And relevance increases in direct proportion to the amount of data we (the industry) are able to collect. But why are we so afraid that we won’t be able to convince people ofContinue reading “Privacy and Industry Self-Regulation”