“So yes, our phones are listening to us and anything we say around our phones could potentially be used against us.” Your Phone Is Listening and it’s Not Paranoia.
Tag Archives: Targeting
Privacy and Industry Self-Regulation
I firmly believe that consumers benefit when the ads they are exposed to as they surf the information superhighway are (highly) relevant. And relevance increases in direct proportion to the amount of data we (the industry) are able to collect. But why are we so afraid that we won’t be able to convince people ofContinue reading “Privacy and Industry Self-Regulation”
Does Mass Marketing Still Have a Place?
I’d like to revisit the broader idea of mass marketing and it’s role, if any, in a future post. But I didn’t want to miss the opportunity to quickly comment on a piece by Dave Morgan (CEO and founder of New York-based Simulmedia) published on Ad Age yesterday entitled “Sorry, the Internet Can’t Fix TV’sContinue reading “Does Mass Marketing Still Have a Place?”
The Evolution of Online Targeting
Jonathan Slavin, CRO of CPX Interactive wrote a compelling piece today on iMediaconnection entitled: “The new targeting strategy you should know.” It’s really worth a read. His basic premise is that the cookie, introduced with the advent of the Netscape Navigator browser in 1997, “has begun to show its age, and while the expectations ofContinue reading “The Evolution of Online Targeting”
Northampton Consulting 