Tag Archives: TV

Does Mass Marketing Still Have a Place?

I’d like to revisit the broader idea of mass marketing and it’s role, if any, in a future post. But I didn’t want to miss the opportunity to quickly comment on a piece by Dave Morgan (CEO and founder of New York-based Simulmedia) published on Ad Age yesterday entitled “Sorry, the Internet Can’t Fix TV’sContinue reading “Does Mass Marketing Still Have a Place?”

The appeal of TV’s broad reach is irresistible…to some maybe.

I saw two articles yesterday that seemed to be in direct contrast to each other. The first, posted yesterday on CNNMoney (originally published coincidentally in Fortune Magazine) discussed Nike’s aggressive move into the digital space. “Gone is the reliance on top-down campaigns celebrating a single hit — whether a star like Tiger Woods, a signatureContinue reading “The appeal of TV’s broad reach is irresistible…to some maybe.”